Social content kit
Ten captions, ten carousel scripts, ten short video scripts and a bank of opening hooks — all in the ErgoCotton voice, all with a real page to link to. No blank page, no guesswork.
Posting rhythm
One piece a week, rotating format. It keeps the feed varied without turning content into a second job.
Week 1
Post template
One caption from the template bank. Quick to publish, sets the tone for the month.
Week 2
Carousel
Build one carousel in Canva from a slide script. Highest saves and shares.
Week 3
Short video
Film one script to camera. Vertical, captions on, no studio required.
Week 4
Hook-led reel
Open with a hook, show one adjustment, end on the comfort line. Under 20 seconds.
Post templates
Each one ends with a link to the page it belongs to, so the post does a job beyond the like count.
Comfort tip
Comfort tip of the week.
Most people lean forward at their desk for one reason: the screen is either too low or too far away. Bring it closer, lift it a little, and the neck stops doing all the work.
You don't have to change how you work. Just where the work sits.
Small adjustments. Noticeable difference.
Perspective
Ergonomics is mostly common sense — applied with a trained eye.
If something feels awkward, tiring or distracting, there is usually a simple reason behind it. Our job is to help you spot it, then fix it in the least disruptive way possible.
No jargon. No lycra. No nonsense.
Before & after
Before: shoulder tension by lunchtime.
After: a monitor lifted by two inches and a chair that actually fits the person sitting in it.
Nothing was bought. Nothing was rebuilt. Comfort rarely needs to be complicated.
Educational
Your body gives early warnings at work:
· Tingling · Stiffness · Fatigue in one specific spot · A posture you keep drifting back into
These aren't "just part of the job". They're signals worth listening to — and usually easy to act on early.
This is where ergonomics and screening-level health surveillance meet: both are about prevention, long before anything becomes an injury.
Positioning
Smaller teams don't need a complicated programme.
They need clear advice, practical steps, and adjustments that make work feel better straight away.
That's the whole idea behind ErgoCotton: right-sized occupational health and ergonomics for teams that put their people first.
Manager support
When someone comes back to work after time away, comfort matters more than ever.
It isn't about pushing through. It's about setting the workstation and the task up so the person can build back at a sensible pace.
A few small adjustments can be the difference between coping and genuinely getting on with the job.
Brand story
Why a cotton tree?
Because cotton is soft, breathable, natural and quietly supportive — the same qualities good ergonomics brings to a workspace.
Comfort isn't a luxury. It's part of doing good work.
Myth-busting
Myth: ergonomics is expensive and complicated.
Truth: most improvements cost nothing and take minutes.
Ergonomics is simply understanding what's causing the discomfort — then adjusting it. The expensive part is usually leaving it alone.
Behind the scenes
When we walk into a workspace, we look for five things:
· Reaching · Twisting · Perching · Leaning · Repetition
Small patterns, repeated all day, tell a big story about comfort. They're also the easiest things to change.
Summary
A comfortable workspace:
· Reduces strain · Improves focus · Makes return-to-work easier · Helps prevent musculoskeletal problems
Comfort is the quiet foundation of good work — and it's more achievable than most people expect.
Carousels
Copy the whole script, drop it into your design tool, and keep one idea per slide. The visual direction is a suggestion, not a rule.
Slide 1
5 signs your workspace is working against you
And how to fix them with simple adjustments.
Slide 2
1. You lean forward without realising
Usually a screen that's too low or too far away.
Slide 3
2. Your shoulders creep upward
Often the desk height or armrests aren't supporting you.
Slide 4
3. You perch on the edge of your chair
Your body is telling you the chair isn't set up for you.
Slide 5
4. You twist to reach things you use constantly
Move them into easy reach and the strain disappears.
Slide 6
5. You feel tired in one specific place
Localised fatigue is early discomfort, not weakness.
Slide 7
Comfort is the foundation of good work.
Explore ergonomic assessments with ErgoCotton.
Visual direction: Cotton tree mark on a soft sage background; one sign per slide, large numeral, plenty of white space.
Slide 1
Ergonomics is mostly common sense
Just applied with a trained eye.
Slide 2
You already adjust things instinctively
We help make those adjustments intentional.
Slide 3
If it feels awkward, tiring or distracting…
…it's usually fixable.
Slide 4
It isn't about fancy equipment
It's about understanding what your body is telling you.
Slide 5
Comfort, made practical
Learn how user-friendly ergonomics improves work.
Visual direction: Cream background, single line of text per slide, cotton-bud illustration in the corner.
Slide 1
What I notice in the first 30 seconds of an ergonomic assessment
Slide 2
How someone naturally sits or stands
Comfort tells the truth.
Slide 3
Where they reach without thinking
That's where strain hides.
Slide 4
The tools they use most
And whether those tools are actually within reach.
Slide 5
The posture they keep returning to
That's the one that matters.
Slide 6
Curious what your workspace is saying?
Explore task-focused ergonomic reviews.
Visual direction: Photo-led slides: chair, desk, keyboard, screen — each with a short caption block.
Slide 1
Ergonomics + health surveillance
A natural partnership in prevention.
Slide 2
Ergonomics looks at tasks, tools and environments.
Slide 3
Screening-level surveillance looks at how those tasks affect people over time.
Slide 4
Together they catch early signs of strain
Long before they become an injury.
Slide 5
Clear traffic-light reporting
With onward referral to partner clinicians when clinical input is needed.
Slide 6
Prevention, quietly done
See how non-clinical OH support works.
Visual direction: Two-column layout throughout — workstation on the left, screening on the right.
Slide 1
The most common DSE mistake
And the ten-second fix.
Slide 2
The mistake: screen too low
Your neck ends up doing all the work.
Slide 3
The fix: raise it
Top of the screen roughly at eye level.
Slide 4
The result
Less strain, better focus, more comfort — for free.
Slide 5
Want a proper look?
Explore DSE comfort checks with ErgoCotton.
Visual direction: Three-slide before/after with a simple arrow motif showing the screen rising.
Slide 1
What your body is telling you at work
Slide 2
Tingling
Nerve irritation — something needs adjusting.
Slide 3
Stiffness
Static posture. Your body wants variety.
Slide 4
Fatigue
Overload. The task may need redesigning.
Slide 5
Aches
An early warning, not "just part of the job".
Slide 6
Comfort is prevention
Learn more about ergonomic assessments.
Visual direction: Muted sage slides with a single body-part line drawing per signal.
Slide 1
Why a cotton tree?
Slide 2
Because comfort sits at the heart of everything we do.
Slide 3
Cotton means softness, ease and natural support.
Slide 4
Good ergonomics is the same
Simple, human, grounded in everyday work.
Slide 5
Discover the ErgoCotton approach
Ergonomics that feels like it fits.
Visual direction: Cotton tree illustration growing slide by slide; warm cream and deep green palette.
Slide 1
3 things people do every day without realising they cause strain
Slide 2
1. Reaching too far for the mouse
Bring it closer — same row as the keyboard.
Slide 3
2. Twisting to grab files
Move frequent items into the primary reach zone.
Slide 4
3. Perching on the edge of the chair
Adjust the backrest so the chair does the holding.
Slide 5
Small changes. Big comfort.
Explore task-based ergonomic reviews.
Visual direction: Quick-cut style: cropped hand, file shelf, chair edge — bold numerals.
Slide 1
Return-to-work comfort checks matter
Slide 2
After time away, the body needs support — not pressure.
Slide 3
Comfort builds confidence.
Slide 4
Confidence builds capability.
Slide 5
Support your team properly
Non-clinical guidance, with clear escalation when it's needed.
Visual direction: Soft, calm photography; one short sentence per slide, generous leading.
Slide 1
What smaller teams get right about workplace comfort
Slide 2
They notice discomfort early.
Slide 3
They act quickly.
Slide 4
They value practical advice over jargon.
Slide 5
They make the changes that actually matter.
Slide 6
Built for teams like yours
Right-sized ergonomics and OH support.
Visual direction: Workshop and small-office photography, green accent bar along the base of each slide.
Video scripts
Vertical, captions on, natural light. Read it once to get the shape, then say it in your own words — it always lands better.
Opening shot: You adjusting a chair or screen.
Most people think ergonomics is complicated. It isn't. It's mostly common sense — just applied with a trained eye. If something feels awkward, tiring or distracting, there's usually a simple reason behind it. And once you know the reason, comfort gets a lot easier.
Opening shot: Close-up of a screen being raised on a couple of books.
The most common DSE problem? A screen that's too low. Raise it so the top is roughly at eye level, and your neck instantly does less work. Ten seconds. Real difference.
Opening shot: You walking into a workspace, clipboard down, looking around.
When I walk into a workspace, I notice three things in the first thirty seconds. How someone naturally sits or stands. Where they reach without thinking. And the posture they drift back to when they stop concentrating. Those patterns tell the real story of comfort.
Opening shot: Split screen: a workstation on one side, screening equipment on the other.
Ergonomics and health surveillance are two sides of the same coin. Ergonomics looks at tasks, tools and environments. Screening-level surveillance looks at how those tasks affect people over time. Together, they catch early signs of strain before they become an injury. That's prevention — the quiet kind that makes a big difference.
Opening shot: Hands typing; shoulders slowly rising.
Your body gives early warnings at work. Tingling. Stiffness. Fatigue. These aren't just part of the job — they're signals that something needs adjusting. Comfort is the most honest feedback tool you've got.
Opening shot: The cotton tree logo, then a slow pan across a calm desk.
Why a cotton tree? Because comfort is at the heart of everything we do. Cotton is soft, breathable and naturally supportive — the same qualities good ergonomics brings to a workspace. Comfort isn't a luxury. It's part of doing good work.
Opening shot: Quick cuts of three everyday movements.
Three things people do every day without realising they cause strain. Reaching too far for the mouse. Twisting to grab files. Perching on the edge of the chair. Small habits, but they add up. A few simple adjustments make the whole day feel easier.
Opening shot: Someone slowly adjusting their workstation.
When someone returns to work after time away, comfort matters more than ever. It isn't about pushing through — it's about supporting capability. A few thoughtful adjustments can be the difference between coping and getting on with it.
Opening shot: A small office or workshop, natural light.
Smaller teams are brilliant at spotting discomfort early. They act quickly, they want practical advice, and they make the changes that matter. Ergonomics doesn't need to be complicated — it just needs to be clear.
Opening shot: Someone settling back into a properly adjusted chair.
A comfortable workspace reduces strain, improves focus and helps people do their best work. Comfort is the quiet foundation of productivity — and it's easier to reach than most people think.
Hook bank
Tap any line to copy it. Use one as an on-screen opener, a caption first line, or the title of a carousel.
Comfort-centred
Ergonomics = common sense
Prevention
SME-friendly
Quick fix
Cotton tree brand
Return-to-work
Everyday habits
Ultra-short (0.5–1 sec)
Next step
The content is the shop window. Here's the work it points at.
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